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Say This, Not That · Free

How to give feedback people can actually use

Specific beats gentle. Both beats neither.

Vague praise and vague criticism have the same problem: nobody knows what to do next. These swaps make feedback specific, kind and actionable.

Work & ProfessionalDifficult ConversationsPolite Communication

Instead of · Try · Why it works

Instead of

This isn't really working for me.

Try

“The opening works; the middle section loses the thread for me. Could we cut the second example?”

Why it works

“Isn't working” describes your reaction, not the work. Naming the section and the fix turns it into something someone can act on.

Tone · Precise · Professional

Instead of

Great job!

Try

“The way you handled the client's objection in the second half was excellent.”

Specific praise is repeatable praise.

Why it works

Generic praise feels good for a second. Naming the thing they did tells them what to keep doing.

Tone · Warm

Instead of

You always do this.

Try

“This is the second time the report has arrived after the deadline, what's getting in the way?”

Why it works

“Always” is almost never accurate, and it invites an argument about the word instead of the problem. One concrete instance is harder to dismiss.

Tone · Direct · Softer

Instead of

No offence, but this needs a lot of work.

Try

“There's a strong idea here. It needs another pass on structure before it's ready, want me to mark up where?”

Why it works

“No offence, but” signals the offence is coming. Leading with what's genuinely good, then naming the gap, keeps the person listening.

Tone · Warm

Instead of

Why did you do it like that?

Try

“What led you to this approach? I want to understand the trade-off.”

Why it works

The original sounds like an accusation even when it isn't. Asking for the reasoning gets you the same information without the defensiveness.

Tone · Professional

Your turn

No account, no credits, just pick the version that reads better.

Which piece of feedback can the writer act on?

Which is the stronger compliment?

Which version avoids starting an argument about wording?

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