logo
noun
Simple meaning
A company emblem or device.
Pronunciation
Say it like this:
lohgohSay the bold part a little louder.
IPA pronunciation (US)
ˈloʊɡoʊ
This word is pronounced essentially the same in American and British English, so one transcription covers both.
IPA (International Phonetic Alphabet) is a standard way of writing speech sounds.
Definition
Everyday modern meanings first, grouped by part of speech.
noun
A company emblem or device
A visual symbol or emblem that acts as a trademark or a means of identification of a company or organization.
by extension
An audio recording for the same purpose; a jingle.
businesssales
A corporate customer.
An ensign, a badge of office, rank, or power.
Word Aura™
How this word commonly comes across.
Aura for this meaning
This meaning: A company emblem or device
Used this way, logo is a reasonably familiar word that usually carries little praise or criticism of its own. It turns up most in business or professional contexts.
- Emotional tone
- Neutral
- Formality
- Neutral
- Intensity
- Not strongly marked
- How common
- Moderately common
- Connotation
- Matter-of-fact
- Usage feel
- Neutral and straightforward
Where it naturally appears
- Business/professional
Nearby words
- logotype , rarer, so it draws attention
Word Aura describes common impressions, not a measurement. Tone changes with sentence, speaker, relationship and situation.
More ways to use logo
- “The company's new logo features a sleek and modern design.”noun
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Dictionary data from Wiktionary via the Free Dictionary API. Simple meanings, combinations and word intelligence are built from verified reference data, no AI is used to load this page.