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conversion

noun

Simple meaning

An online advertising performance metric representing a visitor performing whatever the intended result of an ad is defined to be.

Pronunciation

Say it like this:

kuhnvurzhuhn

Say the bold part a little louder.

US device voice
IPA pronunciation (US)

kənˈvɝʒən

This word is pronounced essentially the same in American and British English, so one transcription covers both.

IPA (International Phonetic Alphabet) is a standard way of writing speech sounds.

Word Review

Definition

Everyday modern meanings first, grouped by part of speech.

noun

  1. The act of converting something or someone.

  2. marketing

    An online advertising performance metric representing a visitor performing whatever the intended result of an ad is defined to be.

  3. computing

    The act of changing from one use or function or purpose to another

  4. Living space in a part of a building that was previously uninhabitable, or the process of constructing such living space.

  5. computing

    A software product converted from one platform to another.

Word at a Glance

Difficulty
A2 · Elementary
Frequency
Common
Typical Use
Everyday English

Word Aura™

How this word commonly comes across.

Aura for this meaning

This meaning: The act of changing from one use or function or purpose to another

Used this way, conversion is a specialist word that usually carries little praise or criticism of its own. This is a computing use: it carries a fixed technical meaning inside software and systems work.

Emotional tone
Neutral
Formality
Specialist/technical
Intensity
Not strongly marked
How common
Specialized
Connotation
Clinical and technical
Usage feel
Technical and specialized

Where it naturally appears

  • Technology
  • Technical/specialist writing
  • Business/professional

Usage note

In general conversation this sense usually needs explaining — outside its field, people reach for a plainer word.

Word Aura describes common impressions, not a measurement. Tone changes with sentence, speaker, relationship and situation.

More ways to use conversion

  • “His conversion to the Catholic faith.”noun

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Common Patterns and Combinations

How this word naturally appears with others.

Change

conversion rateenergy conversion

Online

conversion factorconversion processconversion experience

Other combinations

religious conversiondata conversionconversion efficiency

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Word Family

Related forms, grouped by how they connect.

Compound terms

Established multiword terms.

  • conversion disordernounCompound term

    A mental disorder characterized by the conversion of mental conflict into somatic forms (into paralysis or anesthesia having no apparent cause).

  • conversion factornounCompound term

    Factor by which a quantity that is expressed in one set of units must be multiplied in order to convert it into another set of units.

  • conversion hysterianounCompound term

    A mental disorder characterized by the conversion of mental conflict into somatic forms (into paralysis or anesthesia having no apparent cause).

  • conversion reactionnounCompound term

    A mental disorder characterized by the conversion of mental conflict into somatic forms (into paralysis or anesthesia having no apparent cause).

  • data conversionnounCompound term

    Conversion from one way of encoding data to another way.

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Dictionary data from Wiktionary via the Free Dictionary API. Simple meanings, combinations and word intelligence are built from verified reference data, no AI is used to load this page.